One of the first things you need to consider when building a fitness business is ‘What is my USP’?

USP = Unique Selling Proposition

Your USP is what you offer your clients that your competition doesn’t (or can’t), and why someone should do business with you over every other personal trainer out there?

If you don’t know what your USP is I strongly urge you to think of one, and fast!

Without a USP there is nothing separating you from your competition.

1. Always be professional. Be there when you said you would be there, make sure your appearance and hygiene are impeccable. Make sure the client is the focus of your attention the whole time you are with them. Always give 100% !!

2. Make sure that everyone knows that you do a great job…

3. When you start with a new client….always get as many baseline “before” measurements as possible. Take circumference measurements, weight, skinfold measurements, and PHOTOS!

4. Then, track and record your client’s progress as they make their journey towards achieving their goals. Make regular re-appraisals, take progress measurements and continue to take lots of photos.

Networking is the most valuable resource you have at your disposal as a business owner and a fitness professional.

By managing your network effectively and getting into a habit of network cultivation, your network should work for you and serve as your primary lead source, connecting you to a stream of new clients.

Let’s start by establishing a network that you can use to help grow your business and move forward with.

To begin, make a list of everyone you know… this is known as a NETWORK DUMP.


24 hours a day – 168 hours a week.

You have the same time available to you as everyone else.

Are you using it wisely?

Or do you feel that everyone else manages to achieve a lot more than you?

Good time management means knowing what is important to you and getting it done no matter what. That’s why we’ve discussed goals already, because goals help you to decide where you want to go and what you want to achieve.

Having goals keeps things simple and enables you to be single minded in your daily decisions and activities. They help you to determine which tasks need to be given priority.

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